Hello Squid gang

Who we are

Hello Squid is a creative labour of love born out of Haywood Sener. Over the years we have lovingly channelled our design expertise, creating and developing brands and communications for our clients.

We love this work, and we aren’t too bad at it either, but every now and then (typically in the middle of the night, halfway through a shower or during some other mundane task) we get a spark of an idea, for something fun and creative which is some way away from our typical client work. Rather than lose this rich source of creative inspiration, we decided it was time to turn it into something tangible for us and others to enjoy.

First and foremost what we create comes from the heart. We are dedicated to ensuring that all that we produce is of the highest quality and as environmentally friendly as possible. We also love to produce designs in partnership with small not for profits and charities, where we know every penny of the charitable contribution truly goes on project work that makes a difference.
Emma
Emma

Emma is what we call a well-seasoned professional, having been in this industry since the first iMac hit the market and there was no ‘cloud’ just Zip disks!

But a design dinosaur she is not (Fontosauras?) and her desire to challenge has led us to where we are today. As fellow director of Haywood Sener, her creative influence is stamped through much of what we do.

Emma’s penchant for preciseness draws her to digital illustration, nearly always with a pinch of humour!

Leonie
Leonie

Initially self-taught, Leonie honed her creative skills doing what most budding creatives dream of - designing CD covers.

Having realised her true calling she completed her BA Hons in Graphic Design in 2017.

Leonie’s preferred style is illustrative, she is happiest with a pencil, numerous fineliners and a blank piece of paper in front of her. The finished pieces bring her hand drawn designs together with a digital flourish, providing artwork which encompasses the best of both worlds.

Beril
Beril

With an eye for design, a nose for business and ears that are always open to ideas, Beril heads up our creative team like a tea-fuelled pro.

A background in sales and marketing and a firm grasp on reality makes her the perfect team leader. Beril is co-director of Haywood Sener, managing clients, keeping projects on track, chipping in on the design front and everything in between is all in a day’s work.

Beril keeps all these balls in the air whilst somehow ensuring the rest of us are kept busy and whistling while we work - there must be something in that tea!

Amy
Amy

Amy brings a little bit of theatre into our working lives. Having spent her formative years running West End theatres, she brings the much needed organisation into our organisation.

We now don’t know what we did without her! Her ability to keep everything in order and up-to-date is a miracle of multi-tasking. Don’t know where something is? Forget Jeeves, ask Amy.

We don’t let her look at our email inboxes because any more than 10 unfiled items makes her twitchy.